Find Your Place in California


Selling: Why Work with a Pro?

You Don’t Sell a Home Everyday

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Your expert guide

Selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a professional who can speak the language.

Your source of information

Real estate professionals can provide local information on utilities, zoning, schools, and more. They also have objective information about each property and use that data to help you determine if the property has what you need.

Your experienced marketer

A property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends, and family. When a property is marketed by an agent, they can prescreen and accompany qualified prospects through your property showing.

Your experienced negotiator

There are many factors up for discussion in a deal. Your agent will look at every angle from your perspective, including crafting a purchase agreement that allows you the flexibility you need to take that next step.

Most people sell only a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve done it before, laws and regulations change. Real estate pros handle hundreds of transactions over the course of their career.

A home is so much more than four walls and a roof. And for most people, property represents the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.