Michael Rulfs: An Innovative Real Estate Leader

Adept at driving strategic, creative collaboration, Coldwell Banker Realty agent Michael Rulfs applies his professional expertise, extensive community knowledge and digital-savvy techniques to deliver a personalized, seamless experience for buyers and sellers in Santa Clara, San Mateo and Santa Cruz counties.

A Forward-Thinking Approach and Local Advantage

Calling upon his experience running successful businesses in wedding videography and video production, Michael has connections within the community and honed customer service, marketing, storytelling and negotiation skills. Additionally, as a San Jose native and having attended San Jose State, Michael has insider insights into neighborhood lifestyles and is well-versed in the fast-paced housing market, providing data-driven solutions. With meticulous attention to detail, he applies this knowledge and listens to his clients’ distinct stories to partner with them and develop custom, winning strategies.

Incomparable, High-Quality Assistance

Michael uses technology and a suite of tools to provide a seamless experience. Considering a buyer’s essential home qualities and the local landscape, he curates searches and guides them through placing an offer, negotiations and inspections, connecting them with reputable professionals. For sellers, Michael uses his keen instinct and recommends ways to maximize the property’s value. Then, skilled at navigating the digital landscape, he promotes homes through social media, YouTube and the Coldwell Banker® brand’s global network of prominent real estate websites and esteemed colleagues. Michael Rulfs tailors each client’s path and is an ally for any real estate venture in the Bay Area.